One of the critical facets of UX is ease of use. And that is where Task Centered Design principles excel at analyzing and delivering a highly optimized User Experience.

Over the course of years I have observed the evolution of understanding of UX in several companies and it was rather easy to identify certain key decisions each of the companies had to make – sometimes even several times over …

We have succeeded in creating a race for a better User Experience. But in doing so, we have become bound and limited by the same ideas we have created to persuade everyone else.