Over the course of years I have observed the evolution of understanding of UX in several companies and it was rather easy to identify certain key decisions each of the companies had to make – sometimes even several times over …

We have succeeded in creating a race for a better User Experience. But in doing so, we have become bound and limited by the same ideas we have created to persuade everyone else.

One of the critical facets of UX is ease of use. And that is where Task Centered Design principles excel at analyzing and delivering a highly optimized User Experience.