Task Centered Design: Optimizing UX

Task Centered Design: Optimizing UX

In my previous post on Task Centered Design, I have described what a Task Profile is and how to build one. Today I would like you to follow me, as I’ll demonstrate how even a seemingly straightforward and easy workflow can be further optimized using Task...
Napoleons Can’t Design

Napoleons Can’t Design

Is it even possible to say “[Tom or Ted] is a bad designer”? Design is a matter of perception; it is deeply personal and emotional – how can anyone be a judge?

Ten Things Businesses Do Wrong In UX

Ten Things Businesses Do Wrong In UX

Over the course of years I have observed the evolution of understanding of UX in several companies and it was rather easy to identify certain key decisions each of the companies had to make – sometimes even several times over …